Vietnamese seafood is available in more than 160 countries, but the brand recognition in the world is still quite blurred. Therefore, it is time for us to build a common brand for the Vietnamese seafood industry. Although we export a big volume of seafood products to foreign countries, currently, Vietnam ranks third worldwide largest seafood exporter, world consumers still do not know about Vietnam's seafood. Vietnamese seafood products are exported mainly through importers, thus, we have no opportunity to advertise Vietnamese seafood products to consumers and we have not focused on this issue. According to Mr. Le Quoc Vinh - General Director of Le Group, when businesses enter new markets, they need to present how many countries they have exported to as well as their products, and which position in the world market they are at. If the business is succesful to convince the importers, they can access the new market.