However, the consumption of fish and shrimp still face difficulties to compete with other aquatic products. Consumers have no indication of their origin. Building and developing an original certificate is the creation of a market access tool that enhances the competitiveness of the products. Therefore, the provincial people's committee has approved the mission "Building and developing the brand name of Da River - Hoa Binh for fish and shrimp products of Hoa Binh Hydropower Plant". This mission has been hosted by Research and Development of Agricultural systems Centre (Vietnam Agricultural Science Institute).
The Department of Science and Technology has checked the progress, acceptance test results according to the law. The Department of Agriculture and Rural Development coordinates in the development of technical regulations for the production of commercial fish, like fish and shrimp. The topic has met the objectives, completed the content following approved quality. On June 8, 2018, the National Office of Intellectual Property (Ministry of Science and Technology) granted the certificate of "Da river fish - Hoa Binh" and "Da river shrimp - Hoa Binh" for fish and shrimp products in Hoa Binh hydropower. There are 16 species of exploitation fish, 18 species of farming fish and only a single type of shrimp registered trademark. The Department of Agriculture and Rural Development was the owner of the trademark, the Department of Agro - Forestry – Fisheries Quality Assurance implements the trademark management function.
According to Mr. Bui Kim Dong, the head of the project, the certification mark is available, but managing and exploiting the socio-economic values of the products is a process which requires time, human resources and material resources and a long-term development strategy. The brand name is not all, it is important to maintain quality, manage the problem of counterfeiting and to be associated with the organization of supply chain operations, breed control.
He suggested setting up the internal quality management system at the production base and linking production along the value chain. Establishing and operating the trademark control system is at three levels: DARD management, internal control of each cooperative, and control of each household.
Transparent standards of origin, sensory quality, physical and chemical products are to persuade consumers to identify and use products. Increased promotion, propaganda, product introduction, communication and dialogue with customers.
Right after the fish of Hoa Binh hydropower reservoir has been granted the certificate of "Da river fish - Hoa Binh", the first exhibition week of Da river specialty fish was held in Hanoi from July 2-7, 2018. The exhibition has been attracted many of the capital consumers. According to the Ministry of Industry and Trade, fish such as sturgeon, hemibagrus, black carp raised in clean water environment on the Da river, it will be sold in Big C supermarkets in the northern provinces. Fish cultured in Da river have assured quality, which cannot be mixed with other fish. In the coming time, the ministry will continue to cooperate with big distributors such as Big C, Aeon, Lotte Vietnam, Saigon Co.op. This is an opportunity for the province's product to reach out to the consumers nationwide.
In Brand area, which predominantly covers a vast wide range of areas as it includes; Thai Thinh, Trung Minh, Yen Mong commune; Tan Thinh, Tan Hoa, Phuong Lam, Dong Tien ward (Hoa Binh city); Hien Luon, Dong Nghe, Suoi Nanh, Vay Nua, Muong Tuong, Muong Chieng, Cao Son, Yen Hoa, Dong Ruong, Dong Chum, Toan Son, Tien Phong Commune (Da Bac); Thung Nai, Binh Thanh (Cao Phong) Commune; Phuc San, Tan Mai, Ba Khan Commune (Mai Chau); Hoa Hoa, Trung Hoa commune (Tan Lac); Ky Son town, Hop Thinh commune, Hop Thanh district (Ky Son district).
Le Mai